A permit is a permission. A citizenship is a right.
This is the distinction the industry glosses over, and it is the one that matters most over a lifetime.
A residence permit can be withdrawn. A citizenship, once granted, generally cannot be.
A residence permit is granted on conditions and it stays conditional. It expires. It is renewed at the discretion of the issuing state. It usually requires you to keep satisfying something — holding the investment, spending a minimum number of days, maintaining the property or the business, keeping private health cover. Those conditions are re-tested on renewal, and the state can change the terms in between.
Citizenship works differently. Once naturalised, you hold it as a matter of right. You can leave for a decade and it does not lapse. You do not have to keep spending money in the country to preserve it. In most jurisdictions it can only be removed for fraud in the application or, in a small number of countries, for serious criminal conduct or acts against the state.
There is a second difference that clients rarely think about until it is too late: a permit is personal and, in most cases, non-transferable. Citizenship is inheritable. The permit holder's children are not permit holders. The citizen's children usually are citizens, or have a route to become citizens.
Most clients should hold residency first — it is faster, cheaper and often the correct answer. But they should know precisely what they are holding, and that it is a lease rather than a freehold.
Residency is often the right first step on cost and speed grounds, and some residency routes do lead to citizenship. The point is not that permits are worthless — it is that a permit and a citizenship are different classes of asset, and they should not be priced or described as though they were the same.